SLO 7
The student applies advocacy, marketing, and communication principles for entrepreneurial leadership.
In honor of National Picture Book Month, I wrote a detailed proposal for a hypothetical, month long collaboration between Cornelius Public Library and Cornelius Elementary School focused on a variety of activities centered around the importance of picture books in developing lifelong literacy skills prior to third grade. This event is targeted toward kindergarten through 3rd graders and their parents/caregivers because more than half of all 3rd graders in the Charlotte Mecklenburg School system (the community this library and school serves) are not reading at grade level. For my family literacy project LIS 664 (Reading, Literacy and The Library), I conducted a demographic analysis of the Cornelius area, provided an in depth literature review highlighting the importance of pictures books and reading aloud to kids, and then I wrote a detailed literacy plan including a planning schedule and committee, project completion timeline, and description of all literacy events planned for the month, including the culminating family literacy festival at the end of the month. I was given a fictitious budget of $3000 and had to submit an itemized budget plan; the majority of my funds were earmarked for children’s author and illustrator Aaron Reynolds to present at the school and again during the festival.
This project was a strong example of entrepreneurial leadership as this festival initiative was my original idea designed to advocate and communicate to parents and their K-3rd grade students the value of picture books and the importance of reading aloud. I had to create all marketing materials to advertise the program, including a press release for the newspapers, bookmarks promoting Aaron Reynolds for the kids, powerpoint slides for his presentation, a detailed event schedule for the month at both the library and the school, and an evaluation survey for all festival attendees. These marketing materials included literacy tips and reasons why picture books are so important, including: building visual literacy and critical thinking skills, stimulating the imagination, and growing cultural sensitivity and multi-cultural awareness. While I have been unable to implement this exact program in real life (I don’t have a $3,000 budget), I have been able to host a different type of Digital Family Literacy Night collaborative event for my LIS 693 goal project as described in SLO 8.
Artifact 1 - Family Literacy Project
This project was a strong example of entrepreneurial leadership as this festival initiative was my original idea designed to advocate and communicate to parents and their K-3rd grade students the value of picture books and the importance of reading aloud. I had to create all marketing materials to advertise the program, including a press release for the newspapers, bookmarks promoting Aaron Reynolds for the kids, powerpoint slides for his presentation, a detailed event schedule for the month at both the library and the school, and an evaluation survey for all festival attendees. These marketing materials included literacy tips and reasons why picture books are so important, including: building visual literacy and critical thinking skills, stimulating the imagination, and growing cultural sensitivity and multi-cultural awareness. While I have been unable to implement this exact program in real life (I don’t have a $3,000 budget), I have been able to host a different type of Digital Family Literacy Night collaborative event for my LIS 693 goal project as described in SLO 8.
Artifact 1 - Family Literacy Project
northcote_familyliteracyevent.docx | |
File Size: | 45 kb |
File Type: | docx |
northcote_event_schedule.pdf | |
File Size: | 469 kb |
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northcote_bookmarks.pdf | |
File Size: | 609 kb |
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northcote_powerpoint_flyers.pdf | |
File Size: | 129 kb |
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northcote_evaluation_survey.pdf | |
File Size: | 102 kb |
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northcote_press_release.pdf | |
File Size: | 79 kb |
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The advocacy plan I created in LIS 653 (The School Library) was created for Huntersville Elementary School’s library and included two specific school library advocacy SMART goals targeted at two different audience with accompanying objectives, strategies, communication tools, and evaluation components for each. The first goal was for students to see the value in using the library’s digital resources for both curriculum based research projects and pleasure reading while the second goal was targeted toward the administration to get the school principal to understand how school library programs contribute to student achievement. These goals demonstrated strong leadership skills as I included specific communication tools to ensure that these goals and objectives could be realistically completed and measured; communication tools included creating promotional flyers for ebooks and eresources to post throughout the school, inviting the principal into the library to observe you coteaching, and schedule specific meetings with your principal to provide them with a library newsletter, examples of student work and assessments, and hard data to reinforce the value of the school library. I would certainly be prepared to implement this kind of advocacy project should I become employed at a school library.
Artifact 2 - Advocacy Plan
Artifact 2 - Advocacy Plan
northcote_advocacy_plan.docx | |
File Size: | 19 kb |
File Type: | docx |